The internet is filled with a plethora of bad web design and usability choices, everything from cringe-worthy colour choices to virtual assistants. Of course web designers are not soely to blame for the online disasters that haunt the web, with some clients jumping into creating a website with little knowledge of the work it takes to make a good site.

The most important thing to remember is that the site isn’t about you. It is about the user. Simply your website is a way for the consumer to obtain information about your business/product quickly. Anything that stands in their way – a trillion flash animations and poor load times will only encourage the user to go to another site.  Remember that function definitely trumps form when it comes to a good site. Listed below are some of the most common no no’s when it comes to designing a website.

  1. Overuse of Flash animation
  2. Bad contrast (no-one wants to read red text on a black background)
  3. Poorly organized navigation and content
  4. Too many ads
  5. Overuse of bad stock photography
  6. Automatic music or video play that cannot be disabled
  7. Bad typography
  8. Not mobile/device friendly
  9. Poor load times
  10. Pop up windows

So what makes a good website? When it comes to design the basic principles apply. Less is more and a clean crisp design that compliments the content is key. The design should help the consumer find the information easily and the content should keep them at your site. A good website should be flexible and continue to evolve with up-to-date content and layouts which is reflective of technology advances at the time.

If you have a winking, blinking, flashy website from the naughties it is probably time to resurrect your site and engage a professional. As the mantra goes ‘you get what you pay for’ and web design is no exception.