Good video is the bees knees of social media content, with the highest engagement rate of any other content type. More and more brands are looking to video to bolster their social presence.
75% of Australian marketers choose to use video for their content strategies vs only 11% investing in Television. Trends show the push toward consistent, quality and original content and a recent study found that getting *efficient* at content marketing is the No. 1 goal for marketers in Asia Pacific.
55% of Australian Marketers/businesses outsource video production and it can the most expensive content types to create.
With careful planning this doesn’t have to be the case. Dealing with a quality provider can ensure that you get the most out of your video shoots [the largest part of your investment]. This is more important than ever with recent changes in Facebook’s algorithm to a [paid] platform for business. Already 51% of businesses are struggling with social media ad budgets…
So what does this mean for you and your business?
If you are struggling to deliver consistent content on a regular basis for one reason or another then a subscription commitment will help to keep you on track. With lower production fees and the flexibility of paying by the month it might be just what you need to free up some cash to boost your advertising spend.
Most importantly you will have a professional video to place on your social media channels every. single. month.
Want to know more? Check out the Vetta Productions social video packages here.
