BRADLEY THE LAWNTAMER

‘Bradley the Lawntamer’ was launched during National Water Week with one infotainment episode released per day. Vetta was faced with a challenge of providing vital facts about lawn care to drought stricken Townsville ‘lawn proud’ audience. Bradley was created to provide entertainment to audiences while educating them on how to save money and water. Included in the campaign was a variety of take home or downloadable collateral for the community to keep and refer to when caring for their lawn.