Social Media Audit – Branding Done Right

 

Our first Get Social Support Local Workshop – hosted by Kellie from Support Local Townsville – proved to be extremely popular, with tickets selling out within 24 hours. Check out some of the Social Media Auditing tips below and hear some of the feedback from our guests.

 

To book tickets for our next event, visit our booking page

 

Why Conduct A Monthly Audit?

It is absolutely crucial to conduct a regular audit of your social media accounts (set a reminder as part of your Social Media plan). Here’s some important considerations:

  • Ensure that customers are seeing up to date information and that all links and maps are working.
  • Check your social pages from a different account so you are seeing it from a customer’s perspective.
  • When working solo it’s always good to brainstorm with other people, ask a friend to help to ensure you aren’t missing anything.
  • Ensure customers recognise your business by maintaining consistent branding. Use your logo for your profile photo – it creates brand awareness. It is vital that your logo/branding is consistent across all channels.

 

Instagram: Maintain Your Bio

Update your bio, change it, make it relevant to what is currently happening with your business.

  • Include sale codes, specials, a fun fact about your business/staff member/yourself or something that is up and coming.
  • This section in your Instagram account should never ever be blank!
  • Ensure all links are working – call / directions / website – it takes just a moment to check these, there is nothing more frustrating when these links don’t work.

Tip: Write your bio in your ‘notes’ section (keeping to a character limit of 160) and paste it to ensure it looks good. You can have some pre-ready for future use – IE – Daily Specials etc. – then it’s a ‘copy & paste’ every day/month etc. You can have a weekend one if you are closed with the note: “…but please message us and we will reply first thing Monday”.

Digital Communication is vital – make your customers feel like VIP’s everyday!

 

Facebook: Include Relevant Content + Maintain Consistent Branding

About Us

  • Again, ensure these details are filled out as best you can.
  • Remember that Facebook is a very different tool to Instagram and you don’t have to change it as much. The demographics of Facebook users differ from Instagram.
  • Ensure all links are working (to web etc).

Cover photos

  • You can have up to 5 cover photos.
  • Ensure they are relevant to your business and show off your products.
  • Ensure they are sized correctly to ensure customers are seeing the right image on tablet/phone/desktop.

Profile photo

  • Use your logo.  Maintain that brand!

Pin To Top

  • This is where you would save your ‘specials’ post.
  • When customers stop by your page they will see this post everytime.
  • Ensure you keep it relevant – don’t save a post up the top if it’s last month’s special. It is so VITAL to keep information current.

 

Website: Make It Accessible + Provide Quality Content

  • Fast. Easy. Clever. Fresh Content. Be Different.
  • Ensure it’s responsive and can be used across desktop/phone/tablets.
  • When making changes to your website – always remember to update links from Social Media.

 

Email: Include A Branded Signature

  • Continue your branding in emails.
  • Signature – include a logo / footer to have Social Media links and specials / upcoming events.
  • Capture customer information for future mailouts.

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