DON’T LET YOUR LITTER BUG THE REEF

We created this campaign to help raise awareness about the impacts of Marine Debris on our reef. The team hosted a series of focus groups with provided feedback on the messaging surrounding awareness on marine debris in the marine park. Vetta created a series of TVC’s, online video, press ads and promotional items based around the research to promote local clean-up events for The Great Barrier Reef Marine Park Authority. The video was created entirely from paper and actual marine debris!

ClientThe Australian Government - Great Barrier Reef Marine Park AuthorityServicesDesign, Post Production, Focus Groups, Animation, Television Advertising, Press Advertising, Online Video

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