Every now and then I am asked the question, “How can I lift my personal profile online?” Often the question refers to search engine rankings or general exposure to potential clients online. And if your brand is new to the market and you feel like a small fish in a big pond, this can be quite a challenge. The good news is there are a number of things you can do to look bigger than you feel online.

But before we dive in, lets differentiate between a corporate brand and a personal brand. Your personal brand is, essentially, you. Your achievements, your track record, your expertise, your social life and even your diet are factors that make up your personal brand. These factors are constantly being analysed and processed by those you interact with and will influence their decisions. So lets take a look at a few things you can do to get your personal brand off the ground.

1. Get connected

Decide what network platforms best suit your business and get on them. There’s no need to create an account on all social media and business networking ever to hit the web, a little bit of research will reveal where the majority of your customers ‘hang out’. That’s where you need to be. Remember, you will need to communicate via these channels regularly, so make sure your strategy is sustainable.

2. Start a blog

Blogging offers you the opportunity to create valuable content that can be picked up by online publishers, shared on affiliated websites and through your network of associates. Secure the domain ‘yourname.com’ for your blog site. If your name is Jane Smith, this may be a problem, but most people will find their domain name will be available. Using a domain with your name for your blog ensures you will be easily found via a quick search. Now that you have your blog at janesmith.com, encourage visitors to raise your monthly visitor count. Share the links to those helpful articles you have just written for you blog on your networking profiles. You can also have links to your blog from your corporate employer or landing page.

3. Advertise

Now that you have a strong presence online with valuable content, targeted advertising could give you the exposure you need. There are cost effective ways to advertise yourself like Google Adwords and Facebook Ads.

Just remember that search engines aim to authentically rank your site in order of relevance. The days of using super-technical SEO tricks and tips to lift your rankings online may soon be over. But there are things you can do so that you website stands out in search results. So join the conversation. Get online and create something of value for your market. Remember, content is king!